Alphabet (GOOGL)-owned Google’s YouTube Channel became the launchpad of yet another record-breaking celebrity launch as Cristiano Ronaldo joined the social media platform. He is used to breaking records, as reported by CWEB in the past. The ace footballer launched his channel on YouTube on Wednesday and set new records. He is already active on some social media platforms, but this is his debut on YouTube. He also shattered old records and is running towards becoming the most popular celebrity on the channel, a major financial grosser in Alphabet’s Google portfolio.
Sports titan Cristiano Ronaldo went live on YouTube on Wednesday. His new channel has a simple title called UR Cristiano, but the number of his web fans is far from simple. He added over 1 million subscribers within 90 minutes of joining the popular Google platform. He became the fastest celebrity to reach a million fans on YouTube. CWEB applauds his speed off and on the field, as he reached over 5 million web fans four hours after joining YouTube.
The 39-year-old athlete is a savvy businessman who continues to build his brand off the field even though he is no longer at the peak of his career. He understands that social media is the platform through which he can continue to interact with his fans and is harnessing the economic power of the creator economy.
Cristiano Ronaldo has told web fans that he will share multifaceted content. This will include football-related content, family moments and milestones, health, wellness, nutrition, education, preparation, and more. He hopes to build his channel further by adding diverse content that would appeal to a larger and more diverse fan base.
The Portuguese international player has uploaded football and family content and got gushing responses from web fans. Cristiano Ronaldo has more web fans than many other sportspersons (close to 8 million at the writing of this CWEB article), including rival Lionel Messi. However, he still has a long way to go to become the most celebrity on Alphabet parent Google’s YouTube. Mr Beast, with 331 million web fans, is the most followed celebrity on YouTube.
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