Endeavor Group Holdings Inc. (EDR) announced that Vince McMahon’s World Wresting Entertainment Inc. (WWE) will be merging together with UFC to create a new publicly traded company on Monday. Both Ari Emanuel and Vince McMahon will be part of the new company with the Endeavor Group having control with 51 percent, while WWE shareholders will have the remaining 49 percent.
On April 3, in a press release, both Endeavor and WWE said that the new company would combine two iconic brands–UFC and WWE. The release also described the brands as complementary sports and entertainment brands that had a global reach.
The joint statement also said that both the brands had obtained a revenue of $2.4 billion for 2022 fiscal year end. It also mentioned an annual growth rate of 10 percent in the past four years,
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The statement explained the existing roles and future roles in the new company. These included the following:
Ari Emmanuel–Chief Executive Officer and also of Chief Executive Officer of Endeavor
Vince McMahon–Executive Chairman of the Board
Mark Shapiro–President and Chief Operating Officer of the new company and of Endeavor
Dana White–President of UFC
Nick Khan–President of WWE.
The board of directors, consisting of 11 members, will be appointed at a later date. Six members will be appointed by Endeavor while five members will be appointed by WWE.
According to the transaction, UFC has an enterprise value of $12.1 billion while the enterprise value of WWE is $9.3 billion. The companies expect the deal to close in the second half of this year. Called NewCo, until a name is decided, the company expects to be listed on the New York Stock Exchange and will have the ticker symbol TKO.
Both UFC and WWE conduct live events that are telecast and streamed all over the world. Although they have different approaches, these two major sports entertainment brands have similarities in their content as well as in their culture. They joining together could make the new company reach the pinnacle of success.
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