California is the second most obsessed with viral cosmetic procedures 

New data has revealed social media’s top ten most lusted-over cosmetic procedures and which states are searching for them the most.

 The research conducted by medical supply retailer Face Med Store analyzed TikTok hashtags and Google searches in the US to determine which cosmetic procedures are the most popular on social media and which states want the cosmetic procedures the most. TikTok metrics include the views on the hashtags and how many times the hashtags have been used on videos in the past three years on 44 different procedures.  

The top five most viral cosmetic procedures are:

 Brazilian Butt Lift (BBL) topped the list of cosmetic procedures, taking social media by storm. To put this into perspective, Americans have watched #brazilianbuttlift videos 4.8 billion times in the past three years, and creators have used the hashtag 225,313 times. The BBL also ranks as the number one most-searched-for procedure in 24 states, with California having the highest average monthly search volume of 68,823.

The procedure is popular amongst celebrities, with the likes of SZA coming clean on getting the procedure in June and telling Elle magazine, “I always wanted a really fat ass with less gym time.”. The hashtag #szabbl has been viewed 880,000 times in the past 12 months in the US.

In second place is Botox, which has accumulated 1.7 billion TikTok views in the past three years and has been googled 502,897 times on average per month.

This is followed by lip filler in third place, with US residents watching lip filler TikTok’s videos 1.6 million times in the past three years, 90% more than microblading procedure videos, which landed in fifth place on the rankings.  

Liposuction ranks fourth and is being Googled 313,679 times a month on average. TikTok creators have used #liposuction 156,041 in the past three years.

Rounding off in fifth for the most viral cosmetic procedures in the US is microblading, with 840.5 million TikTok views in the past three years and Googled 313,679 times a month on average.

The top 10 states searching for viral cosmetic procedures are:

Florida is the number one state searching for cosmetic procedures, with the residents searching for cosmetic procedures 1,862 times a month on average per 100,000 people, which is 68% more than those in Mississippi, which came last out of all the states ranked.

Ranking in second place is California, with 1,860 times a month on average per 100,000 residents. The state’s most lusted-over procedure is Botox.

In third place is Massachusetts, with an average of 1,841 searches for cosmetic procedures. Louisiana’s top three searched-for procedures are Botox, laser hair removal, and BBL.

New York is fourth, with 1,823 average monthly searches per 100,000 residents. New Yorkers are searching for BBLs the most out of all cosmetic procedures.  

In fifth place, Colorado has 1,808 average monthly searches per 100,000 people. New Jersey followed closely behind in sixth place, with 1,745 monthly searches per 100,000 residents.   

In seventh place is Arizona, with 1,745 searches a month on average per 100,000 residents, and Washington is in eighth place, with 1,716 searches per 100,000 people. Just after that is Nevada, with 1,702 searches per 100,000 residents.  

Finally, rounding off the list in tenth place is Utah, with 1,677 searches on average per 100,000 people.

At the other end of the scale, Mississippi, South Dakota, and Iowa are the top three states least seemingly concerned about considering cosmetic surgery.

Hardik Soni, medical director of Face Med Store, commented on the findings: “There has been a viral increase in the use of social media for cosmetic procedures, with users broadcasting videos on their transformations, opinions, and recommendations. It’s fascinating to look into which particular cosmetic procedures are influencing people and to see if these will also change over time.

“Before getting any cosmetic procedure, it’s essential to research extensively and not feel pressured by social media to achieve an aesthetic that is ‘on trend’. When considering cosmetic procedures, it’s important to speak to an expert and choose a reputable and qualified practitioner.” 

Article credit: https://facemedstore.com/

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