Over the past few years, Burger King has worked to revive its image, revamping everything from its logo to its packaging. Restaurant refurbishment is the next phase.

Customers entering Burger King restaurants will “start to see something different in 2024,” according to Tom Curtis, president of Burger King US & Canada.

During the business’s franchisee conference last week, the brand formally introduced a new restaurant concept dubbed “Sizzle” after working on it for more than a year.

Customers entering Burger King locations will “start to see something different in 2024,” said Tom Curtis, president of Burger King US & Canada.

During the business’s franchisee conference last week, the brand formally introduced a new restaurant concept dubbed “Sizzle” after working on it for more than a year. The Sizzle or Garden Grill design will encompass half of restaurants in the US.

There are currently two Burger King locations open that have undergone the Sizzle decor renovation: one in New Jersey and one in Las Vegas. According to the business, a second will debut in North Carolina later this month. The goal is to start opening more modern eateries next year.

More than eleven million people travel the world to eat at Burger King restaurants every day. And they do so since their restaurants are renowned for offering high-quality, delicious, and reasonably priced meals. Burger King, which was established in 1954, is the second-largest fast-food hamburger brand worldwide. They use only the best ingredients in iconic dishes. They provide family-friendly dining experiences, and the original Home of the Whopper has defined our brand for more than fifty prosperous years.

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