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HomeThe Rise of AI in Digital Marketing: Opportunities and Challenges

The Rise of AI in Digital Marketing: Opportunities and Challenges

New websites and apps are coming out daily with models heavily dependent on AI. Graphic designers and copywriters are scared they might be laid off by the digital marketing agency they have worked for their entire careers. So, is AI a threat or a blessing? Keep reading to know more.

Opportunities

When we think of AI, we immediately think of ChatGPT. It has revolutionized the game by making tedious tasks easier. Employees can now focus more on tasks that require human intelligence and judgment. Dall-E offers generative content that creates a new visual out of existing content. This can significantly help you come up with designs without fear of copyright infringement, thus saving you from potential lawsuits.

Similar software like Microsoft Copilot and Gemini can analyze huge works of literature and documents to generate keywords that can immensely help you if you provide SEO optimization services. Ad campaigns can now be planned in minutes. Blog writing, scriptwriting and social media marketing have become convenient. If you’re a professional that is afraid of your future in marketing, working with instead of against AI-based models can help you achieve results that others in a shorter amount of time.

Challenges

If you’re chronically online, you may have encountered AI-generated images where the people depicted have an extra finger or two. This shows there’s a lot of work that needs to be done. Although Adobe has completely integrated AI in their latest update, there are still some tasks AI cannot do without human intervention. So don’t worry, fellow graphic designers; your job is safe.

AI can make certain positions redundant in a company. Many companies have laid off teams to cut costs and maximize profits. This is good for you if you’re a business owner with a budget. But you may be in a tough spot if you’re a copywriter or strategist. After specializing in one for a decade, content writers might be forced to diversify their skills.

Wrapping Up

AI can significantly boost your company’s revenue and bring you newer clients, but it won’t guarantee they will stay. Customers require a human touch. Writing content with only a few prompts and keywords won’t lead to content that will resonate with the audience. If you’re a business owner that is looking for digital marketing services or SEO service in Bangladesh, it’s best to work with agencies that prioritize human touch over informative but plain texts.

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