We are surrounded by AI technologies even if we are not aware. AI technology is not just influencing the conventional IT sectors but also segments of branding and marketing. The reason is everything is interconnected now in this fast-paced world. Data processes, target markets, branding and results. But to thrive in this era, you need personalization of content and a good chunk of accurate data.
For marketers and branding teams, Instaoffyz, the AI writing tool, offers an easier and faster way to produces more relevant or accurate content – press releases, emailers and creative titles and headlines.
Let’s look at the top 10 ways AI plays a vital role in branding and marketing in today’s world.
1. AI technology helps to gauge emotional intelligence and human behaviour.
The marketing mavericks will vouch for the importance of human emotions, intellect, intelligence and behaviour in its sectors to fuel growth. AI helps identify that with its research and data in less period. Its insights help in faster decision-making.
2. AI helps target particular audience segments.
AI technology is trained with lots of data and algorithms by experts. It helps it give feedback on which marketing strategy will work best on which target segment eventually, boosting the marketing growth.
3. AI helps craft personalized messages and communication along the product lifecycle.
As mentioned earlier, AI has data and insights into human behaviour. So, with that, it can help create compelling communication strategies and messages according to the stage of your product growth. It will also add personalization to it.
4. Data collection, analysis and observations.
Large amounts of data collection, research, analysis and observations take much time with human efforts. AI has solved this problem with faster and more efficient technology like machine learning and big data analytics. Hence, data processing has also become faster.
5. AI will help in automated decision-making for you.
Now, not all decisions are necessary to be made by you. AI will take this load off your shoulders and make decisions based on data and results. It will decrease human efforts and increase productivity.
6. AI for Real-time personalization
AI will urge the users or target audience with specific personalized messages to sign up, subscribe or visit the website page to buy. It will also help in re-engaging customers with the brand.
7. Media buying.
Often, marketing teams struggle with bidding for relevant ad space to target their audience. But AI programmatic platforms have proved to be a boon for digital marketers. It bids in real-time with data like location, history, preference, and purchase intent to leverage the right channels at the correct timing and effective pricing.
8. AI will drive content creation.
AI will assist in creating all long-form or short-form copies for emailers, SMS, social media, or website content. It will save time and implement marketing strategies faster.
9. Customer service bots.
The friendly customer service bots we see now and then online are the results of AI technology. It has reduced human efforts for customer service. It gives all the information, contact details, replies to queries, and assistance at your fingertips.
10. AI helps maximize ROI for marketing campaigns.
AI knows the best placement and what and how much to allocate in each brand campaign, giving a boost to marketing strategies in terms of increased returns.
Instaoffyz offers a free trial of 1,750 words to all users. Also, human editing at budget prices, and cheap distribution of press releases to 400+ news outlets and reputed channels like Yahoo Finance, Bloomberg, AP News, Digital Journal, MarketWatch, etc.
Visit https://instaoffyz.com/ to try out the press release writer, AI email writer and creative headline generator.