In a strategic move to consolidate its position in the home goods market, Bed Bath & Beyond Inc. has announced a definitive agreement to fully acquire The Brand House Collective, the parent company formerly known as Kirkland’s. This merger, revealed through an official press release, represents a significant step in Bed Bath & Beyond’s ongoing restructuring and growth strategy.
The transaction places an approximate equity value of $26.8 million on the deal, a figure that includes the substantial stake Bed Bath & Beyond already holds in The Brand House Collective.
The merger is anticipated to be finalized in the first quarter of 2026, pending standard regulatory and shareholder approvals from both companies. To expedite the transition, Bed Bath & Beyond has proactively advanced $10 million to The Brand House Collective.
This capital infusion is designated for critical operational upgrades, including the conversion of storefronts, the enhancement of omnichannel inventory systems, and general corporate purposes. This pre-close funding underscores the urgency and strategic importance Bed Bath & Beyond places on a swift and effective integration.
A key component of the merger strategy involves a significant optimization of the physical retail footprint. In early 2026, the newly combined entity plans to close over 40 underperforming locations.
This consolidation is a central part of a broader plan to achieve at least $20 million in annual cost savings. These efficiencies are projected to come from the elimination of redundant corporate roles, the streamlining of overlapping technological systems, and the refinement of supply chain and operational workflows.
The leadership structure for the future is also taking shape, with The Brand House Collective’s current CEO, Amy Sullivan, slated to helm a new “Beyond Retail Group” division. In this role, she will oversee the integrated omnichannel retail operations for a powerful portfolio of brands, including Bed Bath & Beyond, BuyBuy Baby, Overstock, and Kirkland’s Home.
This merger culminates a series of strategic acquisitions, notably Bed Bath & Beyond’s purchase of the Kirkland’s Home trade name and brand assets for $10 million in September. This final purchase price was notably double the initially projected amount, signaling the high value Bed Bath & Beyond places on the brand’s identity.
The long-term vision, as previously announced, involves a comprehensive two-year plan to systematically convert all existing Kirkland’s Home stores into Bed Bath & Beyond locations, thereby creating a more unified and powerful national retail presence.
