B. Riley initiated coverage on IMAX Corporation (NYSE:IMAX) with a Buy rating and a $36 price target, citing strong momentum across global box office trends, system growth, and an improving content pipeline.
The firm raised its 2025 and 2026 adjusted EBITDA forecasts, pointing to key catalysts including outperformance in China’s Q1 box office, strong system installations, and early signs of a robust domestic box office in Q2. Operating leverage from higher volume is also expected to boost profitability.
Analysts view IMAX as a high-conviction opportunity, driven by a favorable film slate featuring numerous franchise blockbusters tailored for premium formats, an increasing number of “Filmed for IMAX” releases, and growing contributions from local-language content that enhance geographic balance.
B. Riley also highlighted a large global total addressable market, with upside potential from system expansion in underpenetrated regions, and an industry-wide shift toward premium large-format (PLF) experiences, which IMAX is well-positioned to capitalize on.