Aura and Life360 have entered into a strategic partnership with Life360 investing $25 million in Aura, focusing on expanding their safety solutions.
Life360, trading on NASDAQ and ASX under the symbol LIF, serves approximately 79.6 million monthly active users, offering services like location sharing and crash detection.
The partnership aims to leverage both companies’ strengths to enhance family safety, with Life360’s CEO expressing enthusiasm about reaching new members through Aura’s channels.
Aura and Life360 (NASDAQ:LIF) have announced a strategic partnership, with Life360 investing $25 million in Aura. This collaboration involves a commercial agreement focusing on key go-to-market channels. As part of the partnership, Aura will have the exclusive right to sell Life360 as a bundled solution through its Employee Benefits channel. Additionally, Aura will initiate a multi-year marketing program targeting Life360 customers via the Life360 platform.
Aura is recognized as a rapidly growing online safety solution provider, offering services such as real-time threat detection and scam alerts. Life360, listed on Nasdaq and ASX under the symbol LIF, is a leading family connection and safety company. It serves approximately 79.6 million monthly active users across more than 170 countries, providing services like location sharing, safe driver reports, and crash detection with emergency dispatch.
The partnership between Aura and Life360 is expected to enhance family safety by combining their complementary products. Hari Ravichandran, founder and CEO of Aura, emphasized the shared mission of both companies to enhance family safety in both the online and real worlds. Chris Hulls, CEO of Life360, expressed enthusiasm about reaching new members through Aura’s established employee benefits channel, which will expand access to Life360’s safety and connection services.
Life360’s stock, LIF, is currently trading at $58.79, reflecting a decrease of 1.39% with a change of -$0.83. The stock has traded as low as $57.45 and as high as $59.99 today. Over the past year, LIF has reached a high of $62.64 and a low of $26. The company has a market capitalization of approximately $4.49 billion, with a trading volume of 805,361 shares on the NASDAQ exchange.
On May 12, 2025, Susan L. Stick, General Counsel for LIF, executed a sale transaction involving 500 shares of Common Stock at a price of $46.89 each. Following this transaction, she retains ownership of 111,309 shares of Common Stock. This transaction is part of the ongoing activities within the company, as highlighted by the SEC.
