Apple has agreed to a $95 million settlement in response to a proposed class action lawsuit alleging that its voice assistant Siri violated users’ privacy. The settlement, filed in Oakland, California’s federal court, is pending approval from U.S. District Judge Jeffrey White.
Allegations in the Lawsuit
Unauthorized Recordings:Users claimed Siri routinely recorded private conversations after being unintentionally activated, then shared these recordings with third parties, including advertisers.
Triggered Ads:Several plaintiffs reported receiving targeted ads after private conversations:
Mentions of Air Jordan sneakers and Olive Garden led to related ads.
Discussions about medical treatments resulted in ads for those services.
Class Period:The lawsuit covers Siri-enabled device owners from Sept. 17, 2014, to Dec. 31, 2024, after the “Hey, Siri” feature was introduced.
Settlement Details
Compensation for Class Members:
Eligible device owners may receive up to $20 per Siri-enabled device (e.g., iPhones, Apple Watches).
Tens of millions of users are expected to qualify.
Legal Fees:
Plaintiffs’ lawyers could claim $28.5 million in fees and $1.1 million for expenses from the settlement fund.
Apple’s Stance:
While agreeing to the settlement, Apple denied any wrongdoing.
Financial Context
Impact on Apple:The $95 million payout represents roughly nine hours of profit for the tech giant, which reported a $93.74 billion net income in its most recent fiscal year.
Investor Perspective:Apple’s financial stability is unlikely to be affected significantly.
Key Metrics for Analysis
Financial Growth and Revenue Trends: The Financial Growth API provides insights into Apple’s performance trends during the class period.
Owner Earnings Analysis: Explore long-term value creation through the Owner Earnings API.
These APIs can help stakeholders assess Apple’s resilience and future trajectory amidst legal challenges.