Apple (NASDAQ:AAPL) shares rose more than 2% intra-day today as several analysts reported strong demand for the iPhone 15.
Delivery times for the iPhone 15 Pro have been pushed into November for some models, indicating high demand. Morgan Stanley noted a robust start to the cycle, with the iPhone 15 Pro Max experiencing the longest lead times in seven years, and Chinese data points surpassing expectations.
Meanwhile, Goldman Sachs highlighted extended lead times for premium models, suggesting strong consumer demand and potential for better pricing and product mix.