On Friday, Apple (AAPL) debuted its flagship devices, the iPhone 16, Apple Watch Series 10, and AirPods. Many global fans lined up to purchase these devices and were warmly welcomed by the employees at various Apple stores. However, the market reacted coldly, as Apple stock fell, and sales were less than anticipated. The tech giant had opened pre-orders since September 13.
The Apple iPhone 16 has upgrades and is the first device to debut the company’s inroad into artificial intelligence. The phone has Apple Intelligence features, and these tools will be available to iPhone users in October.
Apple has said that some artificial intelligence features available on iPhone 16 and iPhone 15 Pro devices will include rewriting text, removing objects from photos, and others. Apple’s popular assistant Siri has also received a much-needed makeover.
Analysts have reported lighter sales of the new devices compared to iPhone 15 sales in the first weekend, but wait times were longer last year due to supply chain issues.
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Tim Cook, CEO, told CNBC that he could not comment on whether sales were better or worse than in 2023. According to the outlet, he told Steve Kovach, “I don’t know yet. It’s only the first hour, so we’ll see.”
Tim Cook and others were outside Apple’s Fifth Avenue Store when he spoke to the reporter from CNBC.
Apple iPhone 16 has hit the stores without its much-awaited premium feature, AI. Many enthusiastic web fans and other next-gen devices such as Apple Watch Series 10 and AirPods 4 have bought the phone. However, CWEB believes that some web fans are waiting for the rollout of Apple Intelligence before deciding whether they will upgrade from their existing, earlier flagship devices.
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