Pre-Market Dip and Quick Recovery
Shares of Amazon (NASDAQ:AMZN) fell over 2% in pre-open trading Tuesday after White House Press Secretary Karoline Leavitt branded the company’s plan to break out tariff costs as “hostile and political.” Amazon later clarified that tariff-pricing labels were only under consideration for its budget “Amazon Haul” site, not the main platform, helping the stock recoup part of its losses. By the late morning session, AMZN was trading down about 1%.
Politics Meets Pricing Transparency
Leavitt criticized Amazon for highlighting the portion of product prices attributable to President Trump’s tariffs, asking, “Why didn’t Amazon do this when the Biden administration hiked inflation to the highest level in 40 years?” She also accused Amazon of aligning with a “Chinese propaganda arm,” urging consumers to “buy American” and support onshoring of supply chains.
Amazon pushed back, emphasizing that no tariff breakdown was planned for its flagship site. The incident underscores how trade policy disputes can quickly spill into market volatility—especially for a company whose global supply chain spans tariff-exposed regions.
Valuation Context and Analyst Sentiment
Despite today’s choppy trading, analysts remain largely constructive on Amazon’s long-term prospects. According to Financial Modeling Prep’s Price Target Summary API, the consensus 12-month price target sits roughly 15% above current levels, reflecting confidence in Amazon’s e-commerce and cloud-services growth trajectory even amid policy noise.