Amazon (AMZN) has debuted its discount web store to compete directly with Temu and Shein. The eCommerce giant is calling its discount store Amazon Haul. It is available as a beta version on Amazon’s mobile app. The retailer says that items will be available at low rates for web fans. The storefront has merch from different categories, and these goods have prices below $20, with most below $10.
Amazon also announced that customers can get free shipping for purchases above $25 and a shipping fee of $3.99 for orders below this amount. Delivery can take one to two weeks. The eCommerce retailer said in its news release that customers told it they are willing to wait this long for deeply discounted prices. Returns must be made within 15 days at drop-off locations in the US.
In its news release on its site, Amazon also said that goods will be available in categories such as
fashion
jewelry
home
lifestyle
electronics and other products.
The company said it introduced Amazon Haul to make shopping more “affordable.” These ultra-low prices are bound to attract more customers, especially those who don’t mind waiting to get items at very low prices. It also says that Haul is covered by its A-to-Z guarantee.
The Amazon Haul shopping section is budget-friendly and will compete directly with Temu and Shein. They have been offering budget-friendly options for the past few years. Amazon knows that there is a large market, separate from regular shoppers and Prime subscribers, who look for deep discounts before fast delivery.
Prime subscribers have already made Amazon a leading e-commerce retailer. By separating its budget-friendly service, Amazon wishes to increase its web fan base and offer more to regular shoppers who are willing to wait for a week or more to get deep discounts on specific items.
Amazon continues offering same-day delivery and more to its Prime members through its shopping app. Now, customers can update their apps and find Haul in the search bar.
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