Shares of Alphabet Inc. (NASDAQ:?GOOGL) slid 2% after U.S. District Judge Amit Mehta signaled he might opt for remedies less drastic than those proposed by the Department of Justice (DOJ) to curb Google’s dominance in search and advertising. With the final ruling expected by August, investors are bracing for changes that could reshape both Google’s core business and broader AI initiatives.
Judge Mehta’s Concerns and DOJ Proposals
During a recent hearing, Judge Mehta expressed skepticism about a 10?year structural separation plan suggested by antitrust enforcers, pointing out that the tech landscape evolves rapidly—highlighting examples like OpenAI’s acquisition of an AI?focused device startup.
The DOJ and a coalition of states have asked the court to:
End Google’s Multibillion?Dollar Default?Search Payments: Stop paying Apple, Samsung, and other OEMs to make Google the default search engine on new devices.
Share Search Data: Grant competitors access to aggregated query information and relevant advertising metrics.
Restrict Ad Syndication: Prevent Google from bundling its own ads and organic listings in ways that disadvantage rivals.
What’s at Stake
Search Monopolization: Eliminating default?search agreements could force Google to compete more aggressively on merit rather than relying on guaranteed placement.
AI Development: OpenAI’s Nick Turley testified that direct access to Google’s search data would accelerate the improvement of ChatGPT and related models—underscoring how critical such data is for training next?generation AI.
OEM Partnerships: If forced to renegotiate or cut default?search deals, Google’s longstanding relationships with Apple and other manufacturers could weaken, potentially opening doors for alternative AI?based search options.
Market Reaction and Analyst Views
Following Judge Mehta’s comments, Google’s shares dipped as traders weighed the uncertainty. Barclays—still positive—maintains an Overweight rating with a $220 price target, citing that the most significant risks lie in banning default?search payments and ad syndication. TD?Cowen believes Mehta might implement all three remedies but also acknowledges the possibility of more moderated measures.
Track Alphabet’s latest analyst targets: Price Target Summary API
Monitoring the Legal Filings
Investors interested in following the detailed filings—motions, briefs, and any additional DOJ submissions—can review Alphabet’s relevant disclosures through the U.S. SEC:
Access Google’s antitrust filings and related SEC documents: SEC Filings API
These filings will shed light on how Google argues its case, any settlement negotiations, and updates on remedies under consideration.
With the outcome still in flux, Alphabet’s stock will likely remain sensitive to any new courtroom developments. By keeping an eye on analyst targets and official filings, investors can stay informed on how the antitrust ruling may impact Google’s competitive positioning and AI ambitions.
