Abercrombie & Fitch (ANF) has alleged that against Mike Jeffries had been abusing men for sex at events he threw in his New York mansions and opulent hotels across the world, including in London, Paris, Venice, and Marrakesh, were revealed during the two-year BBC investigation.

According to a BBC investigation, young adult men were recruited by an organized network through an intermediary for the events with Mr. Jeffries and his companion Matthew Smith, with some alleging abuse. There is no proof that the business was aware of the claims of exploitation at sex events that the BBC had investigated.

Between 2009 and 2015, 12 men reported attending or planning sex acts for the fashion magnate, 79, and his British boyfriend, Mr. Smith, 60. The BBC reported,” Men who attended these events told the BBC Mr. Jeffries and Mr. Smith would engage in sexual activity with about four men – or “direct” them to have sex with each other. Afterwards, the men said staff at the event handed them envelopes filled with thousands of dollars in cash.”

The eight men who attended the activities claimed that a middleman who they described as having a snakeskin patch over his missing nose recruited them. He has been identified as James Jacobson by the BBC.

It has previously referred to Mr. Jeffries as its contemporary founder after he turned around the Ohio-based company’s fortunes in the 1990s, when it was a struggling heritage outfitter.

It has previously referred to Mr. Jeffries as its contemporary founder after he turned around the Ohio-based company’s fortunes in the 1990s, when it was a struggling heritage shop before becoming a multibillion-dollar adolescent retailer. He retired in 2014 because of dwindling sales, and at the time, according to company documents, he received a retirement package worth about $25 million.

Abercrombie & Fitch was founded in 1892 by David T. Abercrombie in New York City. Initially, the store catered to the needs of outdoor enthusiasts, particularly hunters, fishermen, and adventurers. Abercrombie was a keen outdoorsman and focused on providing high-quality sporting and camping gear. The store quickly gained a reputation for offering top-notch equipment and clothing for outdoor activities.

Abercrombie & Fitch attracted a clientele of notable figures, including explorers, athletes, and celebrities. The store’s reputation for quality and adventure-related products made it a favorite among adventurers like Ernest Hemingway, Teddy Roosevelt, and Amelia Earhart.

Ezra Fitch’s Involvement (1900):
In 1900, Ezra H. Fitch, a successful lawyer and businessman, joined the company as a partner. The company’s name was changed to Abercrombie & Fitch, reflecting the partnership between Abercrombie and Fitch. Fitch played a significant role in expanding the company’s offerings and reaching a broader customer base.

Decline and Bankruptcy (1976)
The company’s fortunes took a downturn in the mid-20th century as consumer preferences shifted away from the traditional outdoor lifestyle. In 1976, Abercrombie & Fitch filed for bankruptcy and closed its flagship store in New York City.

Revival and Modernization (1988 onward)
In 1988, the brand was revived by clothing retailer The Limited, Inc. under the leadership of CEO Leslie Wexner. The revived Abercrombie & Fitch targeted a different demographic, focusing on casual and trendy clothing for young adults. The brand became known for its distinctive marketing campaigns, featuring attractive models and a beach-inspired lifestyle.

Controversies and Rebranding (2000s onward)
Abercrombie & Fitch faced several controversies in the 2000s, including accusations of promoting an exclusive and discriminatory image and issues related to the CEO’s controversial statements. The company underwent efforts to rebrand itself and improve its image, including changes to its marketing strategies.

Evolution in the 2010s
In the 2010s, Abercrombie & Fitch continued to evolve its image and product offerings. The brand shifted away from its heavily branded and preppy aesthetic, adopting a more subdued and versatile style to appeal to a wider audience.

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