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HomeBusinessCWEB Business News Google Search Transforms with Advanced AI, Ushering in a...

CWEB Business News Google Search Transforms with Advanced AI, Ushering in a New Era of Personalized Assistance

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A significant evolution in digital assistance is underway as Google (GOOGL) deploys a more powerful, agent-driven AI within its core Search experience. This upgrade moves beyond simple question-and-answering, introducing a proactive and deeply personalized system designed to help users accomplish complex tasks directly from the search bar. The enhanced AI Mode is now beginning a global expansion, making this advanced capability available to more people than ever before.

The newly introduced features mark a shift from a passive search tool to an active digital assistant. Users can now present multi-layered requests, and the AI will navigate the web to execute them. An early application of this technology is in streamlining the often-tedious process of securing restaurant reservations.

 

A user can ask for a dinner reservation for a specific group size, date, location, and cuisine type. The AI then scours numerous booking platforms in real time, compiling a tailored list of available options and providing direct links to complete the booking, effectively doing the heavy lifting.

This functionality is powered by a sophisticated technical foundation that includes Google’s live web browsing technology, known internally as Project Mariner, deep integrations with partner services, and the vast data resources of the Knowledge Graph and Google Maps. To ensure comprehensive and reliable results, Google is collaborating with major industry partners across dining, entertainment, and local services, including OpenTable, Resy, Ticketmaster, and others. This network of partnerships allows the AI to access live availability and facilitate actions, fundamentally changing how users interact with the web to get things done.

 

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